The course provides students with an understanding of methodologies and strategies used for logo development, branding, and visual identity. In this course, students will work on, in extended projects, exploring identity systems with various forms such as logo, stationary, packaging, signage, print and web design.
This course is an advanced investigation into typography and text for verbal and visual expression. Analysis of meaning and structure, design composition, and communication to specific audiences is studied. Projects are both pragmatic (for example, textbook design), and expressionistic (found and constructed typographic compositions that are poetic and conceptual). Emphasis is placed on the study and creation of meaning in relation to audience, culture, and history. Some content is provided in certain projects and in others is largely based on the student's own research and writing.
This course provides the student with an opportunity to prepare themselves for the workplace. During the course, students will refine a body of design work and publish their portfolio in both print and web formats. Students will design and develop their own visual identity, resume, cover letter, and business cards in preparation for job interviews and/or graduate school. They will also spend the quarter researching potential employers and learn about each company, agency, and/or studio so that they can strategically tailor their application process.
This course introduces the process of ideation and conceptual problem solving in graphic design. Methodologies of research and iteration will be examined, with an emphasis on the role of analysis, conceptual thinking and visual production as the primary tasks of the graphic designer. Social and cultural considerations will be investigated through projects, exercises and lectures. Students will be introduced to strategies and tactics utilized to create design artifacts.
Students study the principles of composition and color theory, and how these are affected by movement, duration and display. Vector and bitmap manipulation tools are explored.
This course provides students with an understanding of the methodologies and strategies used in exhibition design and identity development. Students will design and produce a comprehensive identity package for the upcoming School of Design Capstone Show. Projects in this course span both digital and print-based media and explore identity systems across various applications, including typography, giveaways, mapping, signage, print materials, and social media.
